LaunchMuse – AI Fan Engagement Assistant
Real product: AI-assisted release planning, campaign generation, and audience insights.
Portfolio
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Real product: AI-assisted release planning, campaign generation, and audience insights.
Scaled ChatGPT Enterprise from a focused pilot to hundreds of HQ users, launched ChatGPT Champions, and set the foundation for an AI COE.
Designed and shipped a 6-month ChatGPT Enterprise pilot for Guitar Center's contact center, proving a $2.7M annualized impact.
Sound Seeker is an AI assistant that helps musicians uncover the gear, signal chains, and production techniques behind the sounds they love.
Standardized prioritization and planning in Jira Product Discovery, turning quarterly wishlists into a continuous partnership between product, business, and technology.
Reimagined the omnichannel checkout experience across web and retail POS, delivering speed, clarity, and revenue lift through AI-led personalization.