AI AssistantMusic TechProduct IncubationEarly access
LaunchMuse - AI fan engagement assistant
Incubated an AI copilot for independent artists that orchestrates release calendars, campaign ideas, and audience targeting.
Building the Future of Creative AI — Product Leader & Composer
I lead teams to design and build AI-powered products that empower creators and transform user experiences.
Unified impact (measured)
Results from AI strategy, product leadership, and cross-functional enablement - unifying experimentation, adoption, and transformation.
Business Impact
$M+/yr
From AI pilot lift (+$2.7M) and digital conversion (~$16M)
Operational Efficiency
~ FTE
Through scaled AI adoption and process automation
Customer Experience
+% conversion, 50% faster checkout
Derived from experimentation, A/B testing, and UX advocacy
Organizational Reach
Enterprise-wide enablement
Leading AI rollout, PM framework adoption, and C-suite alignment
The person behind the outcomes
I build AI-powered products and scalable frameworks that drive measurable impact across organizations - from a $2.7 M annual lift in Contact Center AI pilots and a 3% conversion gain (~$16 M / yr) in e-commerce to company-wide enablement initiatives in AI strategy and Product Management excellence through Jira Product Discovery.
Composer / Product Leader / AI Advocate
Case Studies
Case studies that blend AI, design, and experimentation
A sampling of product, experimentation, and music-tech launches that blended strategy, craft, and measurable impact.
AI PlatformEnablementChange Management
Scaling ChatGPT across the organization
Scaled ChatGPT Enterprise from a pilot to hundreds of HQ users, launched ChatGPT Champions, and laid the groundwork for an AI Center of Excellence.
ChatGPT Champions programAI COE blueprintWe need more Daniels.
AI CopilotContact CenterExperimentation
Contact Center ChatGPT pilot
Launched a six-month ChatGPT Enterprise pilot for contact center agents that delivered a $2.7M annualized impact and unlocked full-scale rollout.
Matched-control experimentSafely used CRM context
PROTOTYPEAI COPILOTGEAR DISCOVERY
Sound Seeker – AI gear recommendation assistant
Built an AI-powered copilot that helps musicians discover the right instruments and recording gear through conversational questions, curated recommendations, and explainable suggestions.
Conversational gear discovery
Product OperationsStrategic AlignmentJira Product Discovery
Jira Product Discovery adoption
Unified prioritization and portfolio planning in Jira Product Discovery, turning quarterly wishlists into an ongoing partnership across product, business, and technology.
RICE scoring at scale8-week onboarding program
E-COMMERCECHECKOUTCONVERSION
Checkout transformation for a multi-brand retailer
Led a cross-functional program to redesign checkout across a multi-brand retailer, cutting checkout time in half and improving conversion through experimentation and UX improvements.
50% faster checkout flow3% lift in conversion (~$16M/yr)Multi-brand rollout
Craft + impact
Where craft meets impact
I blend data-driven experimentation with human creativity—optimizing checkout for millions and composing music that responds to emotion.
Testimonials
What teammates say
A few words from designers, engineers, and leaders I have worked with.
Showing testimonial 1 of 6
A transformative thinker who elevates everyone around him.
Curious, versatile, fast - sets the PM standard.
David LawrenceLinkedIn
Retail Executive & Operator - Senior to Daniel (not direct manager)
Aug 25, 2025
Makes engineers' lives easier from start to rollout.
Strategy plus technical depth plus flawless execution.
Challenges convention, then delivers with focus.
World-class product manager and collaborator.
Daniel DasDirect
Senior Software Engineer - Worked on same team
Sep 29, 2025