Checkout transformation for a multi-brand retailer
Led a cross-functional program to rebuild checkout with AI-driven personalization, experimentation at scale, and deep funnel telemetry.
I design AI-powered products and high-performing user journeys that convert.
Results from AI strategy, product leadership, and cross-functional enablement - unifying experimentation, adoption, and transformation.
From AI pilot lift (+$2.7M) and digital conversion (~$16M)
Through scaled AI adoption and process automation
Derived from experimentation, A/B testing, and UX advocacy
Leading AI rollout, PM framework adoption, and C-suite alignment
I build AI-powered products and scalable frameworks that drive measurable impact across organizations - from a $2.7 M annual lift in Contact Center AI pilots and a 3% conversion gain (~$16 M / yr) in e-commerce to company-wide enablement initiatives in AI strategy and Product Management excellence through Jira Product Discovery.

Composer / Product Leader / AI Advocate
Case Studies
A sampling of product, experimentation, and music-tech launches that blended strategy, craft, and measurable impact.
Led a cross-functional program to rebuild checkout with AI-driven personalization, experimentation at scale, and deep funnel telemetry.
Incubated an AI copilot for independent artists that orchestrates release calendars, campaign ideas, and audience targeting.
Unified prioritization and portfolio planning in Jira Product Discovery, turning quarterly wishlists into an ongoing partnership across product, business, and technology.
Launched a six-month ChatGPT Enterprise pilot for contact center agents that delivered a $2.7M annualized impact and unlocked full-scale rollout.
Scaled ChatGPT Enterprise from a pilot to hundreds of HQ users, launched ChatGPT Champions, and laid the groundwork for an AI Center of Excellence.
Prototyped a modular system that blends GPT prompt orchestration with real-time synthesis to spark new musical ideas.
Craft + impact
I blend data-driven experimentation with human creativity—optimizing checkout for millions and composing music that responds to emotion.
Testimonials
A few words from designers, engineers, and leaders I have worked with.
A transformative thinker who elevates everyone around him.
Curious, versatile, fast - sets the PM standard.
Makes engineers' lives easier from start to rollout.
Strategy plus technical depth plus flawless execution.
Challenges convention, then delivers with focus.
World-class product manager and collaborator.